The Division Strategy of Samsung
Samsung marketing strategy in cina
At present, China's conversation industry is developing swiftly, and China and tiawan has become the biggest mobile phone market all over the world. There are many international well known mobile phone manufactures and local producers in this marketplace and these firms are competing fiercely in China's mobile phone industry. It can be known that, in 1999, when the domestic cellphone brands entered the mobile phone market, people had expected that the home-based mobile phone brands would endure in this market. However , as time goes on, the local brands made great development and their total business surpassed regarding the international mobile phone titans including Nokia and Motorola.
In 2001, the market share of domestic mobile phone was 15%; in 2002, the rate was more than thirty percent; and in 2003, the market share rose to more than 50%, which was a historical cutting-edge for the domestic brands. However , for 7 years and counting, the condition of China-made mobile phones has become negative. Because the competition with this market gets fiercer, international mobile phone produces are constantly developing new brands and improving their very own distribution channels, and the household brands taking the once-owned channel positive aspects. Because of a lot of problems of domestic mobile phone industry, the industry share charge has decreased dramatically, and many of the household mobile phone corporations have experienced great losses. What was worse, some home mobile phone businesses such as GRUPO, EASTCOM, and SHOUXIN had been so badly defeated that they were out of the Chinese language mobile phone market.
In this market with fierce competition, SamsungвЂ“a Korean mobile phone manufacturer has developed quickly in recent years and continuously won the first place in market share. Among the world's top rated three major mobile phone producers and the Korea phone leader, Samsung mobile phone's product concept can be " fashion-leading technology". The brand creation strategy is always to...