The research of PARKnSHOP's task environment
PARKnSHOP is the leading supermarket chain in Hong Kong, with an unmatched reputation for giving clients outstanding value for money, the higest quality in fresh food, an unmatched range, and worldclass service.
Our superstore mainly goal at resident population, especially resident households in the metropolis. They have stable job and stable cash flow. Customers include the old, housewives, young people, office worker. Our supermarket largely sell fresh food and daily necessities and our goal is to present qualified item, good service and affordable to customers.
PARKnSHOP has some one of a kind selling points. Firstly, it really is famous for their Fresh Marketplace. Customers can get diverse meals here including seafood, more fresh vegetables and fruits, bread, bbq meat and in many cases sushi. They also can buy DO IT YOURSELF products, daily necessities, cosmetic makeup products and household articles. Categories of our products are multiple. Secondly, we all put top priority on meals safety. There is a special food sanitary inspection in the superstore everyday to make sure the food is usually fresh and safe. Besides, we certainly have price edge. The price of something to eat such as fresh vegetables is lower than that of vegetables in the street. Fresh foods and reduced price actually may attract all those housewives and increase their dedication. What's more, each of our shopping environment is enhancing all the time with bright light, capacious room and orderly items shelf. Finally, we are OEM( original equipment manufacturer) for some brands such as " PARKnSHOP" brand and " chaozhi" brand.
As you may know, there is intense competition within our industry. The provision is larger than the demand. One of our primary competitiors can be Wellcome. Wellcome has a much longer history and a large market share. Wellcome also use cost strategy. As we can see, Wellcome try to enlarge its range and business by affordable and large volume of branches. Wellcome made market survey to find costomers' will need. But the products...