Supply Cycle Integration Article

Supply Chain Incorporation


Faculty of business and Accountancy | university of malaya


Delicious Fruity Company

Supply Chain Intergration CBEB 3417 Supply cycle management QUAH EE YEN CEB 110063

Faculty of business and Accountancy | university of malaya


Delicious Fruity Company

Source Chain Intergration CBEB 3417 Supply chain management

Table of Material


Information of Company2

Description of Product2

Problem Statement3

Proposal of Solution4

Cross Docking4

Joint Merchandise Development5

Collaborative, Planning, Forecasting, Replenishment (CPFR)5 Challenges of Implementing Supply Chain Integration7




Description of Company

As a market leader in the fruit beverages industry, Scrumptious Fruity Organization (DFC) provides fresh juice, long life juice and drink concentrates towards the consumer market. It has been build in yr 2001 located at Butterworth, Penang and with more than a decade of experience, Delicious Fruity Company provide their buyers with the maximum honour simply by practise constant improvement and innovation in the fruit creation process. The vision of Delicious Fruity Company is usually ‘To become one of the leading firm in fresh fruit beverage producers and develop healthy and high quality items to serve our clients. ' There is also a wide distribution of network that permit customers to buy fruit juice and juice concentrates of Scrumptious Fruity Company as the corporation situated goods in the many biggest superstore in Malaysia which they are Tesco, Large, Carrefour, Sunshine, Aeon, Jusco, Pacific and Econsave. The primary consumer industry that is target by Scrumptious Fruity Company is buyers in Malaysia which Delicious Fruity Firm concentrate on neighborhood distribution route. Description of Product

Based on the Times of India, benefits of having fruit juice including oranges helps keep your skin light and keep you away from chilly. Besides that, fruits drink contains essential nutrients that is higher than a food normally used by an individual. Delicious Fruity Company formulates fruits drinks, long life juice and juice concentrates that may be high in nutrition and also quality as a assurance to their client where they presume of quality, they will think about Delicious Fruity Company. They use fresh grapefruits, apples, lemons and etc. to extract the natural flavour of the fruits which there is absolutely no artificial flavouring used in the formulating the fruit juice and juice concentrates. This would indicate the safety of ingredient used by Delicious Fruity Company as it is insured from excessive utilization of chemical inside their products.

Problem Affirmation

While mention just before, Delicious Fruity Company use the extraction of fruits to remodel the unprocessed fruit juice to get long life fruit juice. The main uncooked material that may be largely utilized by Delicious Fruity would be fresh fruits like grapefruits, apples, lemons, grapes and etc. Repeated placing your order from regional growers below a significant period would likely to improve the cost of buying, shipping and holding of fresh fruits and also the availability of components which is often a major concern for Delicious Fruits Company. However , in the last two years, General Manager of Delicious Fruity Company, Ms Serena had come out with a strategy which organic material would be order equally, which this kind of idea might effectively assistance to brings down the figure of cost of placing your order and shipping and delivery, ensure the availability of raw material however it would cause an increase in having cost since those recycleables were planning to keep underneath Delicious Fruity Company's stockroom and features like enormous refrigerator would have to be ready for the arrival of...

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The Times of India. Great things about drinking juice (2013). Retrieved from:

Wisner, L. D., Bronze, K. C., Leong, G. K. 2008. Principles of Supply String Management, second Ed. To the south Western Cengage Learning: United states of america

Wikipedia. Record of superstore in Malaysia. Retrieved by: