Southwest Airlines In a Several World Research Paper

South west Airlines Within a Different Community


Southwest Airlines

In a Different World

Furnished by:

Razie Dehghani

Mahsa Ghanbari

Shima Effatpanahi


• The most U. S. consumers with the most flights and seats

• To only 64 cities

• Outstanding, keen, caring Customer care combined with an efficient, simple, low-fare Customer encounter provided with high reliability and operating competence. ”

• The most constantly profitable record in the world's airline market • Improved the rules with many imitators pursuing such as: Air Asia, Atmosphere Deccan, Go Airlines, Spice-jet, and Indigo in Asia

At the Beginning

• Planned to charge costs that were in least 60 per cent lower than the standard

• Did not want to be controlled by the Civil Aeronautics Board, which arranged airline routes and deals for interstate carriers

• Two interstate competitors, Braniff and Tx International, sued to urge Southwest from flying, thus operation commenced in 1971.

• Bought four aircrafts $250, 000 under the initial selling price (Because associated with an overproduction)

• They observed offering greatly lower deals as their just chance to win

• The objective was costs below the cost of driving

At the Beginning

• Providing one airplane in the initial year generated a key element of Southwest's technique: very short turnarounds

• Turnarounds ultimately reached less than 50 % an hour (about half the industry common in North America)

• Southwest presented no foods, no superb, no code sharing, not any huband-spoke course • Instead it offered: low prices, frequent flights, on-time landings, and point-to-point service

• They regarded the exclusive automobile, not really other air carriers, as its competitor

People & Culture

• Southwest considered the quality of

service as important as

frequent on-time flights and low fares

• A personality to get the air travel: " the

airline that made it entertaining to take flight. Young,

friendly, refreshing, and exciting. ”

• Dedicated to hiring brokers and vacation cabin

staff with positive personas,

senses of humor, as well as the willingness

to make humorous intercoms sytem


• Good view was needed due to

the policy of " carry out whatever you experience

reasonable doing for a Consumer. ”

• A " Culture Committee” reviewed

Staff ideas for identification and


People & Culture

• Constant work to maintain a " Warrior Spirit”

• A culture encouraging everybody to reduce costs to maintain the airline's cheap leadership position

• " A servant's Heart” and a " Fun-LUVing Attitude”

Company Logo

People & Traditions

• Worker performed a number of jobs

• Teamwork is definitely dominant

• Employees should be able to relate to buyers as well as other staff

• Relatively low yield rate of less than five per cent

• Identified by Fortune mag as one of the best areas to operate the U. S. for many years

Leadership and Succession

• Former CFO Kelly became CEO in 2004, and President and

Chairman in 2008

• Instituted a really successful energy hedging approach that salvaged Southwest a lot more than $4 billion dollars.

Controlled Expansion

• Income grew from $5. being unfaithful million in 1972 to $5. 7 billion in 2150 (a compound growth charge of more than 25%)

• The airline sought a controlled growth back in the 1990s having a rate of approximately 8% to 10% per year.

• The goal was to have the ability to hire enough of the best prospects to preserve Southwest's service, character, and culture.

• The sole airline at any time to get the " triple crown” of service: highest numbers of Customer Satisfaction, the best on-time appearance record, and the lowest level of lost suitcase.

• Portrait the " Triple Overhead One”

• After Sept 11, Southwest's did not furlough anyone. Therefore revenues declined less than 2%

• The highest-valued inventory of any kind of U. T. airline

Changing the Primary Strategy

• Opportunities pertaining to future development with the same strategy (low fares and point-to-point flights) were much less certain.

• An important concern: more than 35% rise in operating costs since 2005 brought on by increased energy costs.

• Another threat was...