Samsung Busines Strategic Statement Essay

Samsung korea Busines Ideal Report

INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE NEAR FUTURE MARKETING STRATEGIES INTENDED FOR SAMSUNG TELECOMMUNICATION COMPANY

PREPARED BY: SABRINA A. MDEMU

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Appendix………………………………………………………………………2.

Executive summary………………………………………………………….. a few. Introduction

5. Vision of Samsung…………………………….. 5.

* Figures and research figures…………………5.

Suggestion on external and internal auditing to get future sales strategies * Inner auditing

2. SWOT analysis………………………………... 7.

5. BCG Matrix strategy………………………….. 10.

* External Auditing

2. PESTEL Analysis…………………………….. 11.

5. Generic Competitive Strategy………………... 13.

* Porter's five forces……………………………. 14. Conclusion………………………………………………………………………14 References………………………………………………………………………16.

Executive Summary

The goal of this survey is to offer an tips to my personal prospective clients The samsung company mobile Interaction Company means undertake the internal and exterior marketing auditing as there first step in planning long term marketing strategies. I've chosen Korean as my client because it's among the best companies that is certainly doing effectively in the digital product market, especially in Mobile phones. This can be a area all of us will focus and talk about in information. We will give advice specific on future marketing strategies and in addition show their very own recently net sales and incomes, and exactly how they contribute to the communities.

LAUNCH

Samsung began as a tiny export business in 1969 from Taegu, Korea, and from there it includes grown and be the top 20 leading electronic company, basing on digital appliances and media, Semi-conductors, Memory and System Intervention. Samsung is now the most popular and known brand with so many products just like Mobile phones, Tv sets, Laptops and PC's, Refrigerators, printers and etc. VISION

It has three important strength

* New-technology

* Innovative products

2. Creative Solution

In Addition

* Promoting new values to get Samsung key network

2. Industry

* Partners

2. Employees

At this time spirit, The samsung company hopes to provide a better encounter to the communities. DIAGRAMS

Korean has come with a plan of making up a revenue of $400billion and turn top 5 brand in the world in 2020.

ECONOMICAL HIGLIGHTS IN RESPECT TO KOREAN REPORT THIS SEASON

AMOUNTS IN BILLIONS| WON| DOLLARS| POUNDS

Net Sales| 254, 561. 5| 230. 1| 165. 9

Total Assets| 391, 391. 9| 343. 7| 258. six

Total Liabilities| 230, 688. 5| 202. 6| 152. 5

Total Stock holder's Equity| 160, 693. 5| 141. 1| 106. 2| Net Income| 24, 497. 9| twenty-one. 2| 16. 0

| | |

GRAPHS ON NET INCOME AND NET SALES THIS SEASON

Focusing on the Mobile phones sector. According to the 2010 statistics, Samsung korea had: -- 190, 500 employees * Made $135. 8 billion in 2010(consolidated basis)

* Net income of $ 13. 9 billion.

RECOMMENDATION ON INTERNAL AND EXTERNAL AUDITING FOR FORESEEABLE FUTURE MARKETING STRATEGIES In auditing something that's required for look at are the Consumers. What do they want after that come back and show at your company on what you good at. Then simply check your opponents on what they have you do not have plus the vice versa applies. This produces in what's called SWOT examination on interior auditing.

INNER AUDITING

SWOT Analysis (STRENGTH, WEAKNESS CHANCES AND THREATS)

STRENGTH

* Its Heavy advance electronic goods are way up to date and so they fit on the today's world. * It uses advance technology on the electronic companies meets the necessity. * The great thing with Samsung korea, they know what their customers need, so it's easy to produce everything you can sale. * The samsung company are good in innovation and coming up with new releases every day on the market which this kind of attracts more customers and even grab some other clients from other brands, example whenever they came up with the Samsung Galaxy s2, this phone recieve more futures and advantages beat IPhone. This can include the battery life and application as well. *...

Referrals: www.samsung.com/profile,strategy-guide.Blogpost.co.uk, www.oup.com.