Essay on Sales Promo

Sales Campaign

Consumer Patterns

MBA Search engine marketing. III IMP Questions

Unit I

1 . Explain the interrelationship between consumer behavior and marketing principle. (what is marketing and social marketing principle, embracing the marketing principle and segmentation, targeting and positioning) 2 . Describe the interrelationship among marketing exploration, market segmentation and targeting and the progress the advertising mix for the manufacture of mobile phone. (embracing the promoting concept, utilizing the ideas of segmentation-targeting-positioning and advertising mix. ) 3. Explain the interrelation between customer value, fulfillment, trust and retention. Also explain how come customer preservation is essential? four. Explain the between traditional marketing and worth oriented promoting. (table 1 ) 1 page 14) 5. Explain the customer decision making version in detail.

6. What is the difference between primary and secondary study? Under what circumstances might the availability of secondary data make main research unneeded? What are a lot of major types of secondary data? 7. Precisely what are the advantages and limitations of secondary data? 8. A manufacturer of a new product intended for whitening teeth would like to investigate the consequence of package design and label information on customers' perceptions in the product and the intentions to get it. Would you advise the maker to use observational research, testing, or a review? Explain your decision. (show which will method is often more appropriate for the research) on the lookout for. Why may well a researcher prefer to employ focus groups rather than interesting depth interviews? When ever might interesting depth interviews always be preferable? (explain focus group and depth interview. Show the difference between two and when depth interview are more suitable? ) 10. How could the presentation of review results change if the investigator used a probability sample rather than a non-probability sample? Clarify your solution. (give the answer based on the...