retail managment Essay

price tag managment


The retailing world is the main conection that brings together two key teams which are buyers and manafctures this statement sets out to locate the impact that river isle has on the retailing globe and inperticular anaylizises their retaling functions and techniques When try

River tropical isle sets its self inside the clothing industry inperticular concentrating its do it yourself on the girl segment although also penetrates others. Every time a business desides to operate inside the retailing market their are four important fundermentals which usually it begins to. providing an assortment of products and services, breaking bulk, possessing inventory and providing support Within this statement you will be able to know the way this expolites their current assets and postion in the market to undertake this taks to help the business enterprise reach it is goals. They have adapted a forward intergration by which they will manufacture their own lines and therefore are responable for the retaling activities. this really is like the similitude of Ralph Lauren

Section 1 The Retail Enviroment – SWOT – PESTLE

SWOT Analysis pertaining to River Isle



1 . innovation

2 . pricing

three or more. unique items

4. Good financial position5. Weakness:

1 . Economical Change

2 . Change in period

3. Not really diversified4.


1 . Item expansion

2 . Growth

3. Purchases / joint ventures

4. OnlineThreats:

1 . Merchandise Substation

2 . Cost wars

several. External adjustments

4. Economical slowdown

5. Competition

Innovation – River Island, belonging to the largest suppliers in the high street clothing market, gives these people a competitive power more than other suppliers such as TOPSHOP, ZARA and H& M. Being this sort of a impressive retailer, gives River Area a chance to separate its do it yourself. They have employed various progressive methods including endorsing celebs or famous designers to develop a range for them. In 2012, Global pop celebrity Rihanna opted for design a line to get River Island's Spring 2013 collection. Furthermore River Island boasts of its specific designing team which use innovative ways to create another new issue

Prices – Riv Island will be devoted to offering their customers with the highest quality merchandise and at reasonable prices. Pricing is one of river island biggest strengths regarding competitive strategies. Pricing is one of the key factors river area are so good in the selling market and having been about for many hundreds of years starting in 1948 features given riv island the ability to discuss prices for raw materials. Furthermore as they had been around for quite some time it has resulted in they have got ample of your time to gain permanent resources just like their own manufacturing plant which has helped them to enhance their financial placing Unique Goods - the key benefits of shopping for River Isle is with the knowledge that you have bought something that is exclusive and may not be bought at any other retailer This is down to the key reason why that riv island possess a group for expert designers which will design clothes for water island which have never recently been seen ahead of and have not really been marketed anywhere else. This is certainly such an desirable feature that customers observe when purchasing at Lake Island as they know that not any other retail store will be selling this coat or dress anywhere else. This kind of strength goes hand in hand with innovation and are also dependent on the other person Weakness

Difference in season – change in time of year is a serious problem that lake island deal with as the rise in climatic change and the enhancements made on season it is hard for lake island to predicted the actual weather will be like next month. In recent time the winter season was colder than in the past and stocks for the winter line shot off the wine racks quicker than ever, being in spring the designers have brought out the new collection of towels in store but it becoming still frosty outside. Consumers coming in towards the retailer discovering that the wintertime jacket and clothes are eliminated and the springtime line being out the...

Bibliography: - 12/03/2013