Marketing Article


Larger National Diploma in Business and Management

Unit Title: Promoting Principles

Assignment Name:

Identity Emal Abdul Qauom

Info No 900635

Unit Lecturer Lena Read

Group HND February 2013

Issue Day 14th Feb 2013

Draft Submission fourteenth March 2013

Final Submitting 28th Drive 2013

IV Name & Date Isabel Glen twelfth February 2013


English Airways is definitely the biggest airline in the United Kingdom that provides the airline flight services to six continents of the world (Asia, Europe, Africa, Australia, America and Antarctica) with a choice of first class, organization class, high quality and economy class. Uk Airways provides food and entertainment just like TV, online games and music for their travellers during the airline flight. British air passage is a well-known globally aircarrier with low fares and best customer support across the world which provides hotel reservation and car hiring to get the customers. (British Airways, 2013)

British Airways History

Around Oceans-Across Decades

English Airways is the flag company Airline from the United Kingdom. It is the biggest and a lot famous Aircarrier in the United Kingdom based upon its size and flights, British Air passage is considered to be the biggest airline organization in Uk by the passenger amounts. British Surroundings Ways started in mid 1970s, and British Air Techniques had the greatest portion of the market in UK until 2008, when it was displaced by simply low-cost competitor EasyJet. Heathrow airport Airport working in london is the main and central link of English Airways, with a second major hub at London Gatwick Airport. (British Air Techniques, 2013)

As a Marketing Manager Assistance of British Airways I should realize that how to recognize potential issues such as Macro and Tiny factors which will affected each of our sales and economic elements as well, Externally and internally, which can increase each of our sales in the market to takeover of our rival Easy Aircraft. First of all, As being a Marketing Director Assistance of such big multinational company I should consider the advertising mix which includes 7Ps (Product, Place, Value, Promotion, people, physical living and process)and environmental factors, for aim of making a successful Marketing Strategy that i am going to explain it in details. Our work:

British Breathing passages with the motto of The world's favourite air travel Our perspective is to become the most liable airline in United Kingdom and the world to provide the full support experiences and achieve the prospective in equally, in-flight and on the ground. We have developed leading principles that describe what we are doing to achieve this goal. Promoting:

According to Kotler (2009) marketing may be the process of appointment the requires of customers when it comes to making revenue. And promoting is about providing the demand of shoppers. Armstrong (2010) defines promoting as a process by which corporations creates worth for customers and make strong buyer relationship to be able to capture value from buyers in return. Advertising planning Method:

Marketing is definitely the process of figuring out the elements which can impact marketing process and to make strategy. Marketing planning process involves four different steps which are important for planning.

Marketing Planning Process

1: Analysing: This is the very first step of market planning method analysing which involves collecting advice about the potential marketplace and item. For making this kind of data business needs to conduct intensive market research through the use of different methods such as study and remark. This information needs to be compared and contrasted resistant to the business assets and objectives to determine that whether the business...

Bibliography: Books:

1: Adrian Palmer (2000) principles of marketing, p33


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