Brand Administration Essay

Company Management

Task on

TV SET channel advertising

Course name- Brand Supervision

Course Instructor- Asif Iqbal


Prepared by- Maryland. Abdul Jabbar


School of Liberal Arts, Bangladesh

22 February 2013

Company management is actually a marketing technique for a specific item, product line, or brand. It will help to increase the product's recognized value to the consumer and so maximize brand popularity and market share. Promoters use brand as an intended promise the fact that level of quality people have come should be expected from your brand will continue with future purchases of the same product. We could decide to promoting for a fresh TV channel and hole paper plan for this theme.

For proper marketing we are able to choose marketing combine that helps us to making model of it. Promoting mix building is a great analytical way that uses historic data, such as syndicated point-of-sale data and companies' internal info, to quantify the product sales impact of numerous marketing activities. ROI need to consider in that.

This is accomplished by setting up a style with the product sales volume/value while the reliant variable and independent variables created out of your various advertising efforts. The creation of variables intended for Marketing Combine Modeling is actually a complicated affair and is all the an art as it is a research. Once the parameters are created, multiple iterations are carried out to create a model which will explains the volume/value tendencies well. Additional validations happen to be carried out, either by using a acceptance data, or perhaps by the regularity of the organization results. Promoting mix contain with 4P like merchandise, promotion, price and place.


The business must produce a product that people want to buy. They have to choose ‘market segment' they are taking pictures – era, income, location etc . Then they have to separate their merchandise so that it can be slightly different via what is being offered at present so that people may be persuaded to ‘give these people a try'.


Consumers have to be built aware of the merchandise. The two main considerations will be target market and cost. A fresh business will never be able to afford to advertise on national television, for instance and would not would like to because its market will be local in the first place. Leaflets, billboards, advertisements in local newspaper publishers, Yellow Pages and ‘word of mouth' can be more appropriate.


The price should be high enough to protect costs and make a profit but low enough to attract clients. There are a number of possible charges strategies. The most commonly used happen to be:

* PENETRATION PRICES – recharging a low price, possibly not nearly covering costs, to gain a situation in the market. This is quite popular with new businesses hoping to get a ‘toehold'. * CREAMING – the contrary to transmission pricing, this requires charging a deliberately higher price to persuade people that the product is of high quality. Luxury auto makers often utilize this strategy 2. COST PLUS PRICING – this is the most usual form of costs. Costs will be totaled and a perimeter is added on to get profit to make the total value.

Satellite may be the cheapest was going to have a channel; that's ВЈ280k annually for space & Atmosphere EPG. Technology to pay out the programmer from ВЈ50k-ВЈ100k. Programming costs? Variable, Music Tv might be a fixed 28% of earnings in license. Producing real programmers is definitely expensive: Embravecido & Obstacle for example spend ВЈ15k per 30 minutes for initial programming being made by impartial producers - the reveals would be run 2 or 3 instances on the first slated day (6pm, repeat 11pm, 11am/2pm the next day) then run frequently each year... bringing the cost right down to about ВЈ700-900 per hour. Therefore , we have to consider all of it and pricing just like low income for preserve in competitive market.


The business must have a location that this can afford, and that is convenient and suitable for clients and virtually any supplier.

Powerful marketing base on 4P

1 . Pick a memorable route name and brand. For example , Spike...