Lajoma Pieces of furniture Essay

Lajoma Furniture

CASE ANALYSIS: LA JOMA FURNITURE

I. Time Context

1980

2. Viewpoint

Point of view of the owners/partnership (Gaffud, Roque and Palisoc)

III. Central Problem

Unsteady supply of main raw material (wood).

IV. Statement of Objective

Need to:

To allow for furniture requirements of client and supplier by having stable supply of unprocessed trash.

Want:

To be a leading supplier of quality furniture in the Korea.

Sixth is v. Areas of Thought

EXTERNAL ENVIRONMENT

Opportunities

1 . New components to create fresh design may well appeal to market. 2 . Introduce new line of furniture design without the usage of wood.

Threats

1 ) Threats of competition.

installment payments on your Scarcity of raw materials.

a few. Bad standing if determination to dealer/client won't be shipped.

INTERNAL ENVIRONMENT

Strength

1 . Lean crew with different area of expertise.

2 . Versatility of the team/owners.

Weaknesses

1 ) Existing manufacturer layout should be restructured.

installment payments on your Machines may have to be improved.

3. Workers may have to go through additional teaching.

VI. Option Courses of Actions

1 . Make new line of furniture with less/no wooden materials.

Advantages:

a. It may well appeal to the market.

b. Futuristic design may be a success, since science fiction film can be described as hit during that era (STAR WARS Movies). c. It will eventually sustain demand of furniture of client/dealer.

d. A fresh marketing campaign could possibly be in line with the brand new design.

Drawbacks:

a. Re-Training cost of the staff.

b. Machine and reorganization, rearrangement, reshuffling layout can be costly.

c. New Style and Marketing strategy may not appeal to customer market.

2 . Continue while using existing distinctive line of furniture, which is wood.

Positive aspects:

a. Zero restructuring expense.

b. No training expense.

Disadvantages:

a. Not friendly to the environment.

b. Un-steady supply of raw materials will cause delays. c. Bad popularity to client/dealer.

d. Very high cost raw...