footnotes Composition

footnotes

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Production in Brazil: adding 20 million units to capacity of 125 Brazil Decisions

SKU

MSRP

Let.

Sales

Prediction

Economy/Medium/Tube/Paste

several. 10

a few. 0%

12. 0

Economy/Medium/Tube/Gel

3. 43

4. 0%

9. six

Economy/Large/Tube/Gel

four. 05

5. 0%

almost eight. 2

White/Small/Tube/Paste

3. 06

5. 0%

0. zero

White/Small/Tube/Gel

3. 21

five. 0%

6th. 3

White/Medium/Tube/Gel

4. forty two

6. 0%

4. five

White/Small/Pump/Gel

three or more. 58

five. 0%

4. 9

Healthy/Medium/Tube/Paste

3. 66

5. 0%

13. a few

Healthy/Large/Tube/Paste

four. 33

five. 0%

0. 0

Healthy/Medium/Tube/Gel

3. fifty nine

5. 0%

11. 6

Kids/Medium/Tube/Paste

several. 65

5. 0%

your five. 6

Kids/Small/Pump/Gel

3. 60

4. 0%

5. being unfaithful

Kids/Medium/Pump/Gel

a few. 70

4. 0%

several. 5

Advertisments for Allsmile

Adapt.

(000's)

Budget

(mill. )

Younger/White/Portuguese/Brazil/adapted

149. 8

8. 5

Families/Economy/Portuguese/Brazil/adapted

149. 8

almost eight. 0

Families/Healthy/Portuguese/Brazil/adapted

149. 8

8. zero

Families/Kids/Portuguese/Brazil/adapted

149. 8

6. 0

Younger/White/Portuguese/Brazil/1 yrs older

n/a

not being used

Families/Economy/Portuguese/Brazil/1 years old

n/a

not in use

Families/Healthy/Portuguese/Brazil/1 yrs older

n/a

not being used

Families/Kids/Portuguese/Brazil/1 yrs old

n/a

not in use

Funnel

Distribute?

Sales People

Promote?

Total Exp. (mill. )

BRL11. 2

BRL2. 0

Classic

No

0

Self Provide

No

zero

Hypermarket

Yes

70

Certainly

Web/Other House

Yes

several

Yes

Wholesale

No

0

Allocate advertising based on Total Channel Sales

Primary development in Brazil

Chile Decisions

SKU

MSRP

Allow.

Sales

Forecast

Economy/Medium/Tube/Paste

894

a few. 0%

1 . 9

Economy/Large/Tube/Paste

1, 257

6. 0%

1 . a couple of

White/Small/Tube/Paste

925

8. 0%

1 . four

White/Medium/Tube/Paste

943

6. 0%

2 . three or more

White/Medium/Tube/Gel

989

5. 0%

0. 0

Healthy/Medium/Tube/Paste

one particular, 137

a few. 0%

installment payments on your 1

Healthy/Large/Tube/Paste

1, 379

8. 0%

2 . a couple of

Healthy/Medium/Tube/Gel

1, 137

five. 0%

a few. 6

Kids/Small/Pump/Gel

948

5. 0%

0. 6

Kids/Medium/Pump/Gel

1, 112

5. 0%

0. 8

Campaigns for Allsmile

Modify.

(000's)

Price range

(mill. )

Younger/White/Spanish/Chile/adapted

32, 071. 6

400. 0

Families/Economy/Spanish/Chile/adapted

35, 071. six

200. 0

Families/White/Spanish/Chile/new

152, 286. a few

200. 0

Families/Healthy/Spanish/Chile/adapted

35, 071. 6th

200. 0

Families/Kids/Spanish/Chile/adapted

37, 071. six

200. 0

Younger/White/Spanish/Chile/1 years old

n/a

not in use

Families/Economy/Spanish/Chile/1 yrs old

n/a

not in use

Families/Healthy/Spanish/Chile/1 yrs old

n/a

not in use

Families/Kids/Spanish/Chile/1 yrs old

n/a

not in use

Channel

Distribute?

Sales People

Encourage?

Total Exp. (mill. )

CLP600. 0

CLP125. zero

Traditional

Simply no

0

Self Serve

No

0

Hypermarket

Yes

12

Yes

Web/Other Home

Certainly

3

Certainly

Wholesale

Certainly

3

Certainly

Allocate campaign based on Sales Force

Primary creation in Brazil

Mexico Decisions

SKU

MSRP

Allow.

Product sales

Forecast

Economy/Medium/Tube/Paste

22. sixty one

4. 0%

13. eight

Economy/Large/Tube/Paste

twenty-eight. 34

5. 0%

five. 1

Economy/Medium/Tube/Gel

24. 00

4. 0%

9. zero

Economy/Large/Tube/Gel

29. 25

4. 0%

four. 6

White/Small/Tube/Paste

19. seventeen

5. 0%

6. 1

White/Medium/Tube/Paste

23. 87

five. 0%

almost 8. 8

White/Small/Tube/Gel

20. 94

5. 0%

0. 0

White/Medium/Tube/Gel

twenty four. 66

5. 0%

0. 0

Healthy/Medium/Tube/Paste

25. 44

4. 0%

20. being unfaithful

Healthy/Medium/Tube/Gel

25. 30

4. 0%

6th. 4

Healthy/Medium/Pump/Gel

28. 56

4. 0%

3. on the lookout for

Kids/Medium/Tube/Paste

twenty seven. 41

5. 0%

5. 8

Kids/Small/Pump/Gel

26. 93

4. 0%

1 . 6

Kids/Medium/Pump/Gel

40. 00

4. 0%

several. 4

Campaigns for Allsmile

Adapt.

(000's)

Budget

(mill. )

Younger/White/Spanish/Mexico/adapted

966. almost eight

40. 0

Older/Healthy/Spanish/Mexico/adapted

966. 8

25. 0

Families/Economy/Spanish/Mexico/adapted

966. almost eight

30. 0

Families/Healthy/Spanish/Mexico/adapted

966. 8

twenty-five. 0

Families/Kids/Spanish/Mexico/adapted

966. 8

15. 0

Younger/White/Spanish/Mexico/1 years old

n/a

not in use

Older/Healthy/Spanish/Mexico/1 yrs outdated

n/a

not in use

Families/Economy/Spanish/Mexico/1 yrs old

n/a

not in use

Families/Healthy/Spanish/Mexico/1 yrs outdated

n/a

certainly not in...