Distribution associated with an Unsought Merchandise Essay

Distribution of your Unsought Merchandise

You will discover quite a lot of unsought products in the market. One unsought product I will think of is usually medicines, including Panadol. It is an unsought item because generally consumers do not look for it unless they will really need that. Consumers are certainly not desirable to obtain Panadol. They buy that because they are ill and they want it. The customers of Panadol mainly need vast distribution since the consumers will not want to go and seek all over the place for remedies when they need it. They need the items of Panadol to appear all over the place and this large amount so it is easy for those to purchase for his or her emergencies. For the case of medicine, the services level required is not high. Therefore , based on the customers' demands, the objectives of the Panadol Company about the distribution channel will have to be extensive distribution. Goods must be sold at popular places that the consumers can find conveniently. Moreover, of course the company really wants to increase their sales revenue and maximize all their profit as well as gaining even more customers. Normally, I think Panadol are sold at pharmacies plus some stores such as Watsons, Adults, or in NTUC or any convenience stores just like 7eleven, etc . Medicines generally go through a channel of distribution before getting to the consumers. In the manufacturer which is Panadol Business, the medicine comes to the bulk suppliers, distributors then simply going to the stores which are stated previously. Then, the consumers can purchase the medicine with the retailers. Since the middle men like bulk suppliers and stores do not participate in the Panadol Company. They are really separate businesses like NTUC, Watsons, etc . Because of these reasons, the current circulation channel Panadol is using is the roundabout channel. As mentioned above, Panadol Business should sell their products through some intermediaries. They may or may not need the agents. But I believe they must possess wholesalers to distribute their very own big containers of medications to the small boxes and distributors to offer their...