Dfgreg Essay

Dfgreg

BOOTS MARKET IN HONG KONG

STAND OF CONTENT 1 . Prospect of boots in Hong Kong 1 . one particular Introduction...... 1 . 2 Market segment.... 1 ) 3 Market trend...... 2 . Product features.. 2 . one particular Style tendency.. 2 . a couple of Size.... installment payments on your 3 Brands.. 2 . four Seasonal characteristic.................................................................................................................................................................................................................................................................................................................................................... PAGE two 2 a couple of 3 several 3 a few 3 four 4 4 4 your five 5 five 5 5 6 six 6 6th 6 six 7 7 7 six 7 being unfaithful 10 10 11 12 12 13 13 13 14 14 15 Webpage 1

several.

Market approaches...... 3. one particular Price analysis.... 3. 1 ) 1 Superior.... 3. 1 . 2 Middle-high.... 3. 1 . 3 Middle-low.... 3. 1 ) 4 Mass.... 3. two Promotion...... 3. 2 . 1 Sales campaign.. 3. 2 . 2 Control promotion.. a few. 2 . a few Magazines & newspaper several. 3 Distribution...... 3. 3. 1 Agent...... 3. 3. 2 Concept store.. 3. 3. several Fashion shop.. 3. 3. 4 Worldwide brand.. 3. 3. a few Department store.. several. 3. 6th Chain store.... Trade 5. 1 four. 2 4. 3...... Import.. Export.... Trade with Italia 4. a few. 1 Importance 4. a few. 2 Export..........................

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a few.

Suggestions for Italian companies your five. 1 Research...... 5. 2 Agent........ your five. 3 Speedy fashion.... your five. 4 Marketing...... 5. your five Product design.... 5. six Communication.... Searching Place......

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PROSPECT OF BOOTS IN HONG KONG Introduction

Hk people see shoes as one of the most important accessories to go with fashion rather than simply for practical purpose. Hong Kong, as being a dynamic style city on the globe, has many foreign footwear brands that currently established their particular shops in this area. Since people are more challenging in style, that makes buyers more eager to source very good taste and trendy shoes via overseas in order to serve the industry. Besides, Hong Kong's physical and social proximity to China strengthens its intermediate role to aid foreign businesses to enter the China market by types of channels. The economic and business environment of Hong Kong recovered in these two years because there has been a very good growth of tourists from China as well as the unemployment level has been lowering. Such circumstances positively affect the imports, buyer spending and retail revenue of apparel especially for high end fashion things. This exploration targets to assist foreign corporations which want to do business in Hong Kong mainly because it is important for people companies to comprehend the real scenario and review their own competitive advantages in order to create option in the Hong Kong footwear marketplace. 1 . 2 Market part

Shoes marketplace in Hong Kong is diversified. Generally speaking, it could be divided into a couple of segments. Is the upmarket / high-end / manufacturer shoes linked to high price group. These are generally high quality shoes, majority getting imported by Europe, electronic. g. Italia. For the upmarket group, they are the trendiest shoes and the shoes usually are made of high-quality materials, with more sophisticated item design, quality workmanship and are also therefore stronger. Brand names affect Hong Kong buyers from almost all walks of life. They may be fascinated by brands, and many of them are even spending majority of their earnings on high-priced custom made labels. One other segment may be the local goods. They are usually less costly, trendy but with styles " copying” individuals from The european union. They are mainly products imported from China or perhaps other Asian countries like Taiwan or Dalam negri. For this number of customers, sneakers need to be able to withstand frequent wear and tear, value for money, be useful and good for mix and match. These kinds of consumers select the most cost...