Creativity and Innovation Managing in Asia Essay

Imagination and Development Management in Japan


Imagination and Development Management Example on T-Automobile's Innovation Supervision Program: Imagination Development and Methodology

Cristian Vlad

GLOBIS University (Senior Researcher)

Nobumichi Watahiki, Ph. D.

Nagaoka University of Technology (Associate Professor)



大学生の企業でのインターンシップに関する研究は、学生への教育目的を中心としている。企業の立場からにすると、一般に、「採用手段の一つとして」「優秀な人材とのネットワーク作り」 「学生に向けての企業PR 等が言われるが、インターンシップに限らず大学と企業の間には互恵的関係がなければ続かないにもかかわらず、学生を受け入れる側の企業の効果については議論されることがない。 本論文では、T社における外国の大学生を対象したインターンシッププログラムをケーススタディーとして取り上げる。学生は多くの部署を体験し、専門性からやや離れ企業全体のマネジメントを学び、学生の行き来や報告をまめに行うことでT社はセクショナリズムが起きがちな部署間のコミュニケーションを円滑にすることができた。インターンシップを受け入れていない企業や今後受け入れ先を開拓していく大学が交渉の材料として、この報告は有用であると考える。

1 ) Introduction

By Johannesburg to New York, the world round, significant corporate businesses embrace and make the most out of various internships programs, motivating the fresh generation to become creative and explore possibilities of getting new and innovative ideas into stagnating projects and working environments going stagnant. The World Traditional bank, Coca Cola, Saatchi & Saatchi, THE CAR, Philipe Abgefahren, The Zaha Hadid Co-workers, Cirque sobre Soleil, Virgin mobile Galactic plus the Guggenheim Museum are just a couple of examples of dominant organizations using intern college students worldwide and making the most of their particular input.

How about the world' third most significant economy, The japanese? Although the internship program is definitely not a fresh idea to this country, powerful practices continue to be few and far between. Major manufacturers and global sorts of Japanese origin, such as SONY, Panasonic, Fuji Xerox, Seiko, etc . have all tried various versions of internship, project often motivated by the government and business promoters (JETRO, etc . ), but they all appear to be short of tangible results and Japanese affiliates often emphasize the difficulties of creating a great " international” working environment in order to accommodate intern students caused by overseas. The " lack of understanding” of Japanese business circumstances, the limited regarding Japanese traditions and classic operations, and also the lack of determination to working long hours through the international students' side have been completely the typical factors given by Japanese organizations because of not being able to make use of and obtain the most out of the international internship program.

This can be an example of how T-Automobile, one among Japan's leading car producers, has considered one of the most ambitious approaches to on-boarding international students on a six-month internship plan within the advanced application projects, and further on to advanced marketing and global HR practices.


There exists little discussion about whether corporate corporations need or perhaps not to have student interns on board – be it a great undergraduate or perhaps graduate program, academic organizations are approaching closer to the actual business your life by bridging connections among various business organizations and the pupils enrolled in all their programs.

Analysis on scholar internship courses within company enterprises all over the world has mainly centered on the students' teaching benefit (e. g. Kusoku, 2006).

On the whole, internship courses have been regarded as an " employment strategy”, opportunities to get " making human networks”, " student-geared PR”, whilst enterprises frequently seek " reciprocal benefit”. With a new and various approach to understanding how well-managed internship programs may be of significant advantage to both the enterprise and the college students on board, this kind of paper will give you the reader with valuable information from different perspectives and definitely will mainly gain organizations which may have not yet began an internships program. This kind of study focuses on the case of T-Automobile, a global famous vehicle manufacturer via Japan.

The multinational creative imagination internship system is a breakthrough initiative for a Japanese organization to introduce and start using a...

References: Berliant, Marcus and Fujita Masahisa(2011) " Tradition and Diversity in Knowledge Creation” RIETI Conversation Paper Series 11-E-046

Kusoku, Shigenori (2006): A Study of Effects of Internships on University students with a Concentrate on Self-Efficacy Theory:A Survey intended for Internship College students for New Business Ventures., The Ritumeikan Business Review.,   pp. 169―185, Vol.. XLIV Jan. 2006 No . your five

Yin, Robert ( 2008) Case Study Exploration: Design and Methods., Sage Publications