Consumer Patterns Essay

Consumer Behavior

[pic] INDIRA GANDHI START OF MANAGEMENT & TECHNOLOGY

Consumer Tendencies

(Total Marks= 100)

The questions are required.

Q1

A. What is the between major and second research? Underneath what situations might the availability of second data generate primary research unnecessary? Exactly what some significant sources of secondary data?

N. What is opinion leadership?

Q2

A. Precisely what are the strengths and weaknesses of motivational research?

B. What is social school?

Q3

A. What is the relationship between brand loyalty and brand equity? What part do Ideas play in the advancement marketing strategies?

B. Sony is usually introducing a new 27- inches T Sixth is v with a photo – in – picture feature. How should the firm position and advertise the merchandise to (a) Generation Back button Consumers ( b) Well-off baby boomers.

Q4

A. What are the circumstances through which information from advertisements will probably be more powerfulk than recommendations?

B. Discover two advertisements that show two several defense mechanisms and discuss their effectiveness.

Q5

How can marketers use procedures of identification and call to mind to study the extent of Consumer learning?

A. What is market Segmentation? How is the practice of market segmentation related to the marketing principle?

Q6

A. What is cross-cultures consumers research? How can a multinational business Use cross-cultural research to create each element in its promoting mix?

M. How ought to marketers showcase products and services to working women? What speaks should they make use of? Explain.

C. For what kinds of audiences might you consider applying comparative advertising? Why?