Coke Article


Distribution Spaces in Immediate Routes

By simply

Anuroop Uppuluri

June, 2010

Distribution Spaces in Immediate Routes

Simply by

Anuroop Uppuluri

Under the guidance of

Shri Himanshu Shekhar Dr . Bikramjit Rishi

Ability Developmnet ManagerProfessor

HCCB IMT, Ghaziabad

June, 2010

License of Acceptance

The following Summer time Project Report titled " Distribution Gaps in Immediate Routes" can be hereby permitted as a accredited study in management carried out and presented within a manner sufficient to justify its acceptance as a requirement for the award of Post-Graduate Degree or diploma in Business Administration for which it is often submitted. It can be understood that by this endorsement the undersigned do not actually endorse or perhaps approve virtually any statement produced, opinion stated or bottom line drawn in it but accept the Summer Task Report only for the purpose it can be submitted.

Summer Project Record Examination Committee for evaluation of Summer season Project Statement


1 ) Faculty ExaminerDr. Bikramjit Rishi___________________

2 . PG Summer Project Co-coordinatorShri Himanshu Shekhar___________________

Qualification from Summertime Project Guides

This is to certify that Mr. Anuroop Uppuluri, students of the Post-Graduate Diploma in corporate Management, worked under our guidance and supervision. Come july 1st Project Survey has the essential standard and the best of your knowledge no part of it is reproduced from any other summer time project, monograph, report or perhaps book.

Doctor Bikramjit RishiShri. Himanshu Shekhar

ProfessorCapability Development Manager

IMT, GhaziabadHCCBPL

New Delhi



I want to say thanks to Ms. Saumya Khati (Manager-HR) for giving me an opportunity to work as a summer innere in Hindustan Coca-Cola Drinks Private Limited. I i am grateful to Mr. Himanshu Shekhar beneath whose guidance I have successfully completed this project. I would like to thank Mr. Inderjeet Bindra that has been a continuing source of reassurance and without in whose guidance this kind of project may not have been accomplished. I would also like to extend my personal sincere thanks to Mr. Sandeep Rawat for all the support during the course of the task work.

I was extremely thankful to Dr . Bikramjit Rishi, whose guidance and important suggestions allowed me to move in the right direction through the course of my personal internship. I would also like to thank all of the workers in the Dilshad Backyard depot and my friends that have directly or indirectly helped me complete this kind of project.


Distribution Breaks in Immediate Routes

Pertaining to HCCB


Anuroop Uppuluri

Distribution (Place) is one of the four elements of promoting mix, the other three being Merchandise, Price and Promotion known as the 4Ps. The importance of the strong and reliable division network cannot be over highlighted in an FMCG company. Within an FMCG business like Skol where there is rapid movements of products over the distribution programs (especially in summer when the demand reaches peak), a suitable distribution network would mean the two increased sales and customer satisfaction. Industry Developers (MDs) and Region Market Remotes (AMCs) are the frontline personnel who form the strong foundation of the division network in Coca-Cola Organization. Any disadvantage on their part will result in lack of sales to get the company and also affects the RED quite a few the stores where buy does not get delivered. This kind of research was focused on identifying the distribution gaps in direct ways and taking steps to link the gaps in order to make the distribution network more efficient. This study can be confined to the direct routes of Dilshad Garden lager in East Delhi. The methodology includes the following steps:

1) Collecting the bill data coming from invoice record report, and data regarding orders received from the delivery sheets. 2) Matching the invoice data with the...