Analysis the Stand of Apple Daily and Describe the Effect to Public Viewers Essay

Research the Stand of Apple Daily and Describe the Effect to Open public Audience

Topic: Examination the stand of Apple Daily and describe the effect to community audience

Apple Daily is a Hong-Kong-based tabloid-style newspaper founded in 1995 by Jimmy Lai Chee Ying and is published by its firm,  Next Mass media. Apple Daily provide local news, foreign news, financial, real estate, entertainment, celebrities, sports, horse network and products. The magazine also delivers real-time information. Nowadays, Apple daily is definitely the best-selling paper in Hk. " An apple a day” already turns into a habit in numerous Hong Kong's reader head. Here, I will analysis the stance of this newspaper basic on the articles and the picture they use and describe the possible effect.

Apple Daily is a paper which has their own stand in this content. Their position tends to support democracy and free will ideology.  And their economic position in favor of free market doctrine. This two position is the framework of Apple Daily, target audience can see that in their framing characteristics. First, in textual mechanisms approach, the headline will use mild color, bigger size and shaper text message. Not a few as different newspaper, the writer of Apple Daily will use a lot of rhyming sentences or perhaps metaphor to get the headline. In the A1 news, kickers is the must, the function of the kickers is elaborate the topic. In visible mechanisms, there are some photographs beneath the headline, the function is definitely attract you and improve or support the topic. Have 2003/7/1 the front page to get an example, the tittle is definitely " Allow take to the streets, Let me wait unti you appear. ” Plus the kicker can be " Retraite. No Tung Chee Hwa anymore. ” Also, the logo is Tung Chee Hwa, but it smear. Democracy theme always being the topic, writer use negative words to describe the government, it demonstrate stand of anti-government. Apple Daily Media attaches superb importance towards the layout, images, text, vice, and often put on the front webpage of a large number of pictures, large colloquial coupure, to take advantage of vogue...